How the hottest campgrounds play it safe


“Never let insurance be the reason you don’t expand or do something cool.” That’s the advice Jeff Bykowski, SECURA’s Specialty Business Development Manager, has for campground owners. “If you want to grow, you just need to find a partner that will grow with you,” he says.

For Jeff, working with campground owners is just plain fun. Perhaps that’s because SECURA can say yes where other insurance providers can’t. Bounce house, zip line, water trampoline?  

“We can do that,” Jeff says.  

Insure your progress
Campgrounds are always evolving. You start with a swing set, and then you add a tennis court, and then bike and golf cart rentals. The latest trend is manmade lakes and water toys.

“The catch is that many campgrounds have expanded and added new fun activities, but their insurance policy has not always been updated,” Jeff says. “In other words, the campground simply presumes they are insured for ‘everything,’ but the insurance company believes they are simply insuring a basic RV and tent park.” 

As you grow, keep your insurance carrier aware of all the recreational activities you offer to make sure you’re protected.

Double check your coverage
If you’re not working with an insurance company that specializes in campgrounds, check your policy. Here are two common mistakes:

     Inland marine. If you have canoes, swimming rafts, and other water toys, check the inland marine portion of your policy. Most are written with a standard exclusion for waterborne equipment. So even though this coverage has a name that suggests “water,” you’re not actually covered for anything when it’s on the water.

     Property in the open. Did you add a Wi-Fi signal booster recently? Put up a new fence, light poles, or driving range netting? These sorts of things may be automatically included if they are within a designated distance from a specified location. But a campground may have an entrance road a mile long, for example. That means those light poles will be far enough away that they need to be scheduled as property in the open.

Finally, have your insurance agent and your attorney review your participant waiver to ensure it, too, has kept pace with your growth. Waivers help demonstrate that you took appropriate steps to educate your patrons about the possible risks associated with campground activities.

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